Full Job Description
Job Title: Website Analytics Specialist
Location: Remote
Pay: $64-$66/hr W2 ONLY
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* Provide detailed analytics and insights to optimize website performance, user engagement, and conversion rates.
* Monitor, analyze, and report on website traffic, user behavior, and conversion metrics using Adobe Analytics.
* Collaborate with the public website Product Owner to ensure data accuracy and derive actionable insights that drive strategic decisions.
* Develop and maintain dashboards and regular reports in Adobe Analytics and Tableau to visualize key metrics and trends for stakeholders.
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* Provide analytics support to the broader digital marketing team, ensuring alignment between website performance and digital campaign outcomes.
* Analyze data from various channels to assess campaign effectiveness and recommend optimizations.
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* Utilize Adobe Suite tools, including Adobe Analytics, Adobe Launch, and Adobe Target, to create audiences, set up tagging, and conduct audience analysis.
* Implement and manage 1st and 3rd party tags in Adobe Launch for accurate data collection and compliance with privacy standards.
* Query and merge Adobe Clickstream data with Tableau for analysis and reporting.
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* Partner closely with development, product, and content teams to provide insights on user behavior and recommend changes to enhance user experience and site performance.
* Communicate complex data insights clearly and effectively to non-technical stakeholders.
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* Hands-on experience with website analytics in a high-traffic, customer-facing environment.
* Experience working with cross-functional teams including developers, marketers, and product owners.
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* Proficient in SQL and Python for querying and analyzing large datasets.
* Advanced knowledge of Adobe Analytics, Adobe Launch, and Adobe Target.
* Experience with Tableau and MS Excel for data visualization and reporting.
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* Familiarity with financial services, particularly in home loans and mortgage products.
* Understanding of compliance and privacy considerations in data collection and analytics within a financial services environment.
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* Strong analytical and problem-solving skills with high attention to detail.
* Excellent communication skills, capable of translating technical information for non-technical stakeholders.
* Proactive, self-motivated, and able to manage multiple priorities in a fast-paced environment.
Location: Remote
Pay: $64-$66/hr W2 ONLY
Job Summary: We are seeking a highly skilled Website Analytics Specialist to join our Home Loans Division. This role is critical in supporting our public website team by providing in-depth analytics, driving data-driven decision-making, and ensuring that the website achieves performance goals while delivering an exceptional user experience.
Key Responsibilities:
*
Analytics Support for the Public Website:
* Provide detailed analytics and insights to optimize website performance, user engagement, and conversion rates.
* Monitor, analyze, and report on website traffic, user behavior, and conversion metrics using Adobe Analytics.
* Collaborate with the public website Product Owner to ensure data accuracy and derive actionable insights that drive strategic decisions.
* Develop and maintain dashboards and regular reports in Adobe Analytics and Tableau to visualize key metrics and trends for stakeholders.
*
Support for the Digital Team:
* Provide analytics support to the broader digital marketing team, ensuring alignment between website performance and digital campaign outcomes.
* Analyze data from various channels to assess campaign effectiveness and recommend optimizations.
*
Technical Expertise:
* Utilize Adobe Suite tools, including Adobe Analytics, Adobe Launch, and Adobe Target, to create audiences, set up tagging, and conduct audience analysis.
* Implement and manage 1st and 3rd party tags in Adobe Launch for accurate data collection and compliance with privacy standards.
* Query and merge Adobe Clickstream data with Tableau for analysis and reporting.
*
Collaboration and Communication:
* Partner closely with development, product, and content teams to provide insights on user behavior and recommend changes to enhance user experience and site performance.
* Communicate complex data insights clearly and effectively to non-technical stakeholders.
Qualifications:
*
Experience:
* Hands-on experience with website analytics in a high-traffic, customer-facing environment.
* Experience working with cross-functional teams including developers, marketers, and product owners.
*
Technical Skills:
* Proficient in SQL and Python for querying and analyzing large datasets.
* Advanced knowledge of Adobe Analytics, Adobe Launch, and Adobe Target.
* Experience with Tableau and MS Excel for data visualization and reporting.
*
Industry Knowledge:
* Familiarity with financial services, particularly in home loans and mortgage products.
* Understanding of compliance and privacy considerations in data collection and analytics within a financial services environment.
*
Attributes:
* Strong analytical and problem-solving skills with high attention to detail.
* Excellent communication skills, capable of translating technical information for non-technical stakeholders.
* Proactive, self-motivated, and able to manage multiple priorities in a fast-paced environment.
Job Information
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