Sr. Director, Creative & Strategy (COPY)
Full-Time Role
Location: Needham, MA, with a hybrid schedule
Salary range: $190-$205K + 20%+ bonus & generous additional benefits
Timeline for hire: within the next month
Position Overview
The Sr. Director, Creative & Strategy will lead the content strategy, copy campaign direction, and overall voice/tone and team leadership for all of this brand's creative work, while also ensuring the alignment with business goals. This role is pivotal in shaping product storytelling, enhancing customer engagement, and driving innovative marketing strategies across various channels including digital, social, ecomm, print, events, product, experiential, celebrity partnerships and more.
The ideal candidate in this position will have experience leading teams with strong experience rooted in copywriting, content strategy, and the CPG space. Agency OR in-house experience is acceptable.
Key Responsibilities
- Leading across the following areas: creative strategy development, creative leadership & execution, cross-functional collaboration, brand development & consistency, innovation & trend analysis, team management & development, and creative execution.
- Develop and implement creative strategies that align with overall business objectives, with you leading the charge with copy, content, and overall vision, working closely with the VP of Creative.
- Lead brand development initiatives to ensure brand consistency across all platforms (digital, social, print, OOH, product, events, experiential, celebrity partnerships, etc)
- Utilize market research and consumer insights to inform creative direction
- Manage cross-functional collaboration to ensure cohesive marketing efforts
- Oversee content strategy and digital marketing initiatives, including social media and experiential marketing
- Provide leadership and mentorship to the creative team, fostering a culture of innovation
- Ensuring projects and initiatives stay on deadline, working with cross functional teams to do so.
- Create compelling copy that resonates with target audiences and enhances brand messaging
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred
- 10+ years of experience in creative strategy, marketing, or related roles
- Strong proficiency in data analytics and market research methodologies
- Excellent leadership and team management skills
- Proven experience in brand development and maintaining brand guidelines
- Exceptional communication and collaboration skills
- Expertise in digital marketing and social media strategies
- Strong understanding of current market trends and consumer behavior
If you are a fit, please make sure to APPLY NOW with your relevant samples and portfolio! We are looking forward to hearing from you.
**If you are not local to Massachusetts, the client may be open to a relocation package (TBD), so if you feel you are the right fit, please still apply!
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
20% Bonus, paid out in March (last year was paid at 125% and this year will be 150%). 70% of the bonus is tied to company/business performance, 30% personal.
11 Holidays Annually - 9 (NY Day, Presidents' Day, Memorial Day, July 4, Product Launch Appreciation Day, Labor Day, Thanksgiving + Day After, Christmas and 2 Floating (1 cultural & religious observance, 1 volunteer day)
PTO is generous and starts with 16 days plus 5 sick days (20 days at year 5-9, 25 at 10 year) and Summer Fridays
Benefits: effective day 1 of employment (Vision begins 1st day following month) and key standouts are:
Health/Dental/Vision, $300 fitness reimbursement, FSA/HSA, Care.com membership + 5 backup daycare days per year, Tuition Reimbursement, Parental Leave (14 weeks @ 100% pay for birthing parent // 4 weeks @ 100% pay for non-birthing parent), 401 with match, ESPP program, Associate Discounts, referrals and charitable donations programs.
3 Days onsite Hybrid in Needham.
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
casey.buss@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : CB21-1825142 -- in the email subject line for your application to be considered.***
Casey Buss - Recruitment Manager
Applicants must be authorized to work in the U.S.
This job was first posted by Creative Circle on 10/16/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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