As a Senior Digital Marketing Specialist here at Honeywell, you will play a crucial role in developing and executing comprehensive digital marketing strategies to enhance brand positioning and drive market growth. You will guide the development and implementation of integrated marketing campaigns to promote our brand products and services. Your responsibilities will include conducting market research and analysis, collaborating with cross-functional teams, and providing strategic guidance to brand specialists and marketing teams.

You will work out of our Charlotte NC location on a 3/2 hybrid work schedule. We are not offering relocation for this role.

In this role, you will have a significant impact on the company's brand strategy and success. Your role will involve developing and implementing brand guidelines, ensuring consistent brand messaging across all channels, and driving brand awareness. With your expertise in brand management, market research, and consumer insights, you will be able to identify market trends, analyze the performance-driven landscape, and develop strategies to differentiate Honeywell's brand. Collaboration with cross-functional teams and your strong leadership skills will be essential in driving brand growth and customer satisfaction.


KEY RESPONSIBILITIES

* Develop and execute comprehensive brand strategies to enhance brand positioning and drive market growth
* Guide the development and implementation of integrated marketing campaigns to promote brand products and services
* Conduct in-depth market research and analysis to identify consumer insights, market trends, and competitor activities
* Work with cross-functional teams to develop and launch new brand initiatives and product offerings
* Provide strategic guidance and mentorship to brand specialists and marketing teams
* Monitor and evaluate brand performance metrics and make data-driven recommendations for improvement
* Ensure brand consistency across all marketing channels and touchpoints


BENEFITS OF WORKING FOR HONEYWELL

* Benefits - Medical, Vision, Dental, Mental Health
* Paid Vacation
* 401k Plan/Retirement Benefits (as per regional policy)
* Career Growth
* Professional DevelopmentYOU MUST HAVE

* Proven experience of at least 6 years in brand management and marketing
* Demonstrated success in developing and implementing comprehensive brand strategies
* Strong analytical and strategic thinking skills
* Excellent communication and presentation skills
* Ability to lead and inspire cross-functional teams
* Proficiency in market research and analysis tools
* Experience in managing and leveraging digital marketing platforms


WE VALUE

* Bachelor's degree in Marketing, Business, or a related field
* Passion for branding and marketing
* Proven track record of driving brand growth and market share
* Strong leadership and strategic planning abilities
* Ability to think creatively and innovatively
* Experience in managing and mentoring a team
* Experience in the technology or manufacturing industry (preferred)


ABOUT HONEYWELL

Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world's most critical demands around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company dedicated to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high-growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe.


Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, care or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

Additional Information

• JOB ID: HRD244267
• Category: Marketing
• Location: 855 S Mint St,Charlotte,North Carolina,28202,United States
• Exempt

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

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