Job Description Summary:
Job Description SummaryWrites, posts and analyzes organic social media and paid search advertising. Regularly coordinates with the Digital Engagement team and the Divisions of the National Academies to further the topics and themes most important to the Office of Communications. Monitors and replies to social media messages. Regularly reports on the trends seen on social media and digital communications, both of the efforts of our own channels and national networks and peer channels. Advises both informally and in written proposals on changes that we should make in our social media communications approaches. Coordinates budgeting, targeting and approach for paid search advertising.
This is a professional role, working under general supervision and functioning with the ability to deviate from subscribed courses of action as needed. It is not a clerical or administrative support role. It is not typically the only communications or media role in a unit, but reports to a senior communications or media position.
Job Description:
ESSENTIAL JOB DUTIES:
1. Assists in the execution of the unit’s outreach and communication activities and dissemination of related information or National Academies’ publications, focusing on organic social media and paid search advertising. Provides assistance and input to staff on communication and dissemination plans. Collaborates with staff to identify target audiences and appropriate vehicles for reaching those audiences.
2. Creates, writes, and edits a variety of content for social media, web, video and email, collaborating with team members, division coordinators and program staff to build a social presence that expands the reach and influence of the National Academies.
3. Project manages the social media editorial process. This includes keeping a calendar of upcoming and past posts; managing the review process; working with staff to find the current events and topics being prioritized and posted to better build a more cohesive social strategy; and managing the social media projects to ensure that the social output is accessible and explanatory to leadership.
4. Project manages and maintains the paid search advertising campaigns. This includes fielding the requests for paid search from both the divisions and our own team; setting up new ad campaigns; writing the ads and selecting the keywords for the best possible targeting; and producing a performance and analysis report at the end of each campaign. Researches, tests, and analyzes the optimal configuration for the ad platforms and ad groups to continually find the most productive and best-performing approaches to ads. Manages and updates the Google Grants program for the National Academies.
5. Monitors and reports on social media and paid search advertising statistics, providing analysis and recommendations on steps to take to increase engagement and traffic and decrease CPC on paid advertising. Regularly updates communications staff on trends and best practices, including presentations.
6. Actively participates in strategic and planning meetings, offering best practices, statistics and other guidance to help other divisions improve their social and advertising communications.
7. Writes, maintains and constantly updates documentation, both for the Digital Engagement team and for the Academies as a whole.
NONESSENTIAL JOB DUTIES:
Related duties and special projects as assigned.
JOB SPECIFICATIONS
Required Knowledge, Skills, and Abilities: Ability to operate with appreciable latitude for independent judgment and action. Ability to solve problems of some variety and complexity. Ability to work successfully in a team environment. Experience working in complex environments with a high degree of organizational effectiveness. Ability to develop effective working relationships with co-workers, employees in other National Academies’ departments, and external customers. Excellent interpersonal skills. Excellent communication skills with a proven ability to effectively interact with all levels of employees. Enthusiastic outreach to internal audiences to meet content goals.
Minimum Education/Training Requirements: Bachelor’s Degree in Communications or related field, or equivalent knowledge.
Minimum Experience: One year of related professional experience.
Physical Capabilities: Ability to work at a computer for extended periods of time.
Required Licenses, Certification or Registration: None.
Supervisory Responsibilities/Controls: Reports to supervisor/manager. Sets objectives with supervisor.
Compensation: The National Academies of Sciences, Engineering, and Medicine support equity, fairness, and transparency in our compensation programs. An estimated compensation range for this position is $56,410 - $70,510. Compensation offered to the selected candidate will be based on the candidate’s relevant knowledge, skills, and work experience, commensurate with compensation of current employees in comparable positions with similar knowledge, skills, and work experience, and subject to budget parameters. Note it is not typical for a candidate to be hired at the higher end of the range. This is a benefits-eligible position. Our Benefits Plan offers competitive and comprehensive benefit options, including medical, dental and vision insurance, life insurance, disability coverage, retirement and savings benefits, leave benefits such as paid holidays and paid personal leave, transportation subsidies, and education assistance. For more information, please click here.
Work Environment: Office environment, expected onsite percentage 40%, with occasional travel between National Academies’ facilities and to off-site meeting/sponsor locations.
The National Academies’ Statement on Diversity and Inclusion:
We, the National Academies of Sciences, Engineering, and Medicine (the National Academies), value diversity among our staff, members, volunteers, partners, vendors, and audiences. We recognize that talent is broadly distributed in society and that many perspectives enhance the quality of our work and drive innovation and impact.
We pledge to cultivate a workplace culture and climate that promotes inclusion, belonging, accessibility, and anti-racism; upholds equity; and values the participation of all who are engaged in advancing our mission. By embracing the values of diversity, equity, and inclusion in our programs, institutional policies and practices, and products, we will be able to better advise the nation on the most complex issues facing society and the world.
Equal Opportunity Employer:
It is the policy of the National Academies to recruit, hire, transfer, compensate, and promote people in all job categories and to administer all other personnel actions, terms and conditions of employment in a manner that is consistent with equal employment, and does not discriminate on the basis of race, creed, ethnicity, color, national origin, sex, sexual orientation, gender identity, age, religion, disability, medical condition for which a person has been rehabilitated or cured, marital status, family responsibilities, genetic information, political affiliation, personal appearance, matriculation, unemployment status, veteran status, or any other characteristic protected by applicable laws. It is also the institution's policy to recruit, hire, promote, and provide reasonable accommodation to qualified individuals with disabilities and covered veterans who are otherwise qualified.
Any qualification to be considered equivalent, in lieu of stated minimum, requires the prior approval of the Office of Human Resources.
The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Some functions in this description may be specific to a particular unit of the National Academies and not applicable to other units.
Job Family:
COMM