ESL Federal Credit Union
Marketing Content Development Specialist
Rochester, NY
Mar 15, 2025
Full-time
Full Job Description

Hours:

40

Schedule:

This position is remote eligible for up to 40% of the time. Hours are typically Monday - Friday 8:00am - 5:00pm. Must be flexible to meet current and future business needs.

Pay:

Starting Pay: $33.51 per hour  Pay Range: $29.64 - $37.37 per hour

Purpose:

The purpose of this position is to develop multimedia content that will be used for external communications to members and the larger community. This includes video filming and editing, and graphic design work.

Accountabilities:

Videography

  • Video production: Filming, writing and/or producing videos to support communication initiatives that inform, educate, and motivate customers.
  • Video post-production: Editing and finalizing videos for publication in line with due dates for campaigns and initiatives being supported.
  • Plan and execute onsite or remote video shoots as needed, ensuring appropriate communication with all stakeholders throughout.
  • Oversee the usage, equipment, maintenance, and other needs of an onsite media room/studio used for video and audio production.
  • Adhere to app appropriate graphic and brand standards.

Graphic & Visual Design

  • Planning and creating graphic assets that support ESL marketing and communication efforts that include direct-to-customer materials, as well as campaign materials.
  • Finalizing production of graphic assets in accordance with due dates for the campaigns and initiatives being supported.
  • Capture photos that can be included in content either as standalone photos, or as stills in video production
  • Capture photos at events where ESL is either hosting or a participant that can be included in external communications.
  • Adhere to all appropriate graphic and brand standards.

Content Editorial & Planning

  • Partner with Marketing and subject matter experts throughout the organization to plan and organize content that meets planned objectives and includes key messages.
  • Manage and update the content editorial calendar that organizes due dates, stages of production, and review process.
  • Manage an electronic asset library of videos, photos, and graphic assets for Marketing use.
  • Work with vendor partners as needed for content development support.

Qualifications:

  • Bachelor's degree in marketing communications, advertising, graphic design, video production and editing, or photography preferred, or 4 years of marketing communications, advertising or journalism experience required
  • In addition, minimum of 4 years of experience with video production required
  • Proficient in the Adobe Suite preferred (InDesign, Illustrator, Photoshop)
  • Ability to edit video efficiently using Final Cut, Avid, or similar software
  • Working knowledge of sound, lighting, and other video support equipment
  • Demonstrates alignment with ESL’s Core Values, mission, vision, and purpose to help our community thrive and prosper

We’re committed to diversity, equity, and inclusion. We believe we are a stronger, more successful organization because of this commitment. We strive to ensure a robust talent pool of qualified candidates with a variety of skillsets and capabilities for all our openings. We hire great people and welcome all new hires to our award-winning work environment, which has been recognized by the Great Place to Work Institute since 2010.

#LI-JF1

#LI-Hybrid

Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)PDN-9e6f4c6a-ec5c-4096-a0d6-36d84fff6df1
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Marketing Content Development Specialist
ESL Federal Credit Union
Rochester, NY
Mar 15, 2025
Full-time
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