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Marketing Communications & Public Relations Specialist, SR

FLSA: E

Job Code: 5278

Pay Target: E3

Supervisory Responsibility: No

General Description of the Job Class

The Senior Marketing, Communications and Public Relations Specialist leads and coordinates the implementation of promotional ideas and activities in support of a comprehensive marketing, communications and/or public relations plan to publicize and promote DUHS activities, programs and growth for general and specialized audiences.

Duties and Responsibilities of this Level

In a leadership capacity, participate in the planning and coordinating of a comprehensive and diversified marketing, communications and public relations program to include developing and implementing promotional ideas and activities, coordinating staff for maximum effectiveness, and fostering positive relationships with external contacts.

Obtain, analyze and prepare promotional and informational items for publication and circulation in the mass media in the form of news and feature articles.

Represent DUHS to local, national, and international media and promote a positive public relations and information service regarding activities and programs.

Develop and plan promotional programs to publicize and promote DUHS activities and events through a variety of media.

Coordinate corporate communication strategy, planning and implementation.

Write, produce and distribute communication tools.

Provide communication support for special events and DUHS initiatives.

Monitor and evaluate communication effectiveness, investigate trends, and recommend and implement modifications to improve communications.

Represent assigned programs on behalf of the department and serve on various committees as needed.

Oversee marketing and public relations projects.

Represent the department in various internal communications/marketing initiatives and seek opportunities to apply marketing principles and tactics to support these initiatives.

Write, edit and coordinate assigned marketing tactics including brochures, on hold messaging, promotional materials and products.

Responsible for the execution of collateral marketing materials production and specific service line marketing activities.

Oversee the logistics and processing of print and broadcast advertising placements.

Develop, edit and maintain assigned DUHS web pages.

Monitor DUHS social media sites and tools and maintain an interactive and informative flow of content with patients and consumers who participate in those forums.

Prepare reports and analyses setting forth progress, adverse trends and appropriate recommendations or conclusions.

Coordinate media relations activities for DUHS, including coordination of interviews and implementation of proactive media relations.

Perform other related duties incidental to the work described herein.

Required Qualifications at this Level

Education: Bachelor's degree in Marketing, Journalism, Business or a related field is required.

Experience: Two Years of directly related experience is required.

Degrees, Licensure, and/or Certification

N/A

Distinguishing Characteristics of this Level

N/A

Job Code: 00005278 MARKETING, COMMUNICATIONS & PR SPEC, SR
Job Level: E3

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.