Great company. Great people. Great opportunities.
If you'd like the chance to make your mark with the world's largest equipment rental provider, come build your future with United Rentals!
As the Market Development Manager, you will lead the development and implementation of new market strategies to identify and penetrate key growth markets. Responsible for supporting a customer centric culture that enables revenue development, program deployment, and profitable growth. Make program development recommendations based on analytical findings. Provide project leadership and support on key sales strategy initiatives as assigned, successfully contribute to achieving company goals and department objectives and engage with cross functional employees and management as needed.
What you'll do:
Market Development - Customer/Verticals
Work with regional management to build support for go to market strategy for customer types/ market verticals
Support the development of vertical and customer-centric programs to drive revenue opportunities including developing program communication, roll out, tracking and evaluation - lead/ support project management
Drive profitable growth by optimizing opportunities within existing revenues and verticals
Prioritize new opportunities by market attractiveness and fit with URI value proposition
Identify historical trends with market and customer data - define business opportunity
Qualify customer and prospect leads based upon business objectives/ needs - define success criterion
Organize, build and launch sales/marketing campaigns as appropriate to drive results towards market development objectives
Lead the development of KPIs, dashboards and reports to support market development efforts
Organize and conduct monthly KPI reviews for key market development initiatives with senior leaders
Plan and conduct strategy meetings with field leaders as needed to develop and support sales development efforts
Market Strategy/Analytics
Leveraging internal and external resources, develop comprehensive go-to-market strategies that enable revenue growth in new markets or accelerate growth in existing markets
Identify and analyze external data to enable better understanding market opportunities, trends/drivers, and key indicators of future market direction
Manage specific initiatives around Voice of the Customer to generate key insights
Merge qualitative feedback with quantitative assessments for actionable insights around driving customer engagement
Project Management
Take ownership of specific initiatives as appropriate and drive results
Driving adoption and implementation of strategic insights-based programs at all levels of the organization
Takes ownership of functional issues to come up with potential solutions including workarounds
Works with key stakeholders in other functional groups and field teams to gather insight and realize project objectives
Manage 3rd party vendors as appropriate in support of the company's marketing programs including
Working with 3rd party analytical solution providers including defining scope, guiding projects, validating and providing data sets, reviewing results, developing recommendations and making presentations as appropriate
Managing multiple tasks and projects simultaneously, on tight deadlines
Other duties as assigned
Requirements:
Bachelor's degree required, MBA in marketing or related field preferred; rental industry experience preferred
5-7 years of strategy, marketing or sales analytics experience in equipment rentals or comparable industry (preferably B2B)
Experience leading or managing others
Strong influencing and internal customer service skills
Able to effectively manage multiple high-profile projects at one time
High level proficiency in MS-Office: Excel, PowerPoint
Self-starter with superior data analytic skills
Excellent presentation and communication skills
Proficiency in Tableau and SQL
Experience with Snowflake and Salesforce CRM preferred
Ability to work in a decentralized organization, fast-paced, dynamic environment
10% travel
Why join us?
We don't just "talk the talk!" We're an award-winning company (recently named a Glassdoor Best Place to Work in 2023) that truly cares about our people - That's why we offer best-in-class benefits and perks that will support you and your family. In addition to our health and financial plans, we also offer:
Paid Parental Leave
Employee Discount Program
Career Development & Promotional Opportunities
Additional Vacation Buy Up Program (US Only)
Early Wage Access through Payactiv (US Hourly Only)
Paid Sick Leave
An inclusive and welcoming culture
Learn more about our full US benefit offerings here.
United Rentals, Inc. is an Equal Opportunity Employer and makes employment decisions regardless of race, color, religion, sex, national origin, age, genetic information, citizenship status, veteran status, sexual orientation, gender identity, disability, or any other status protected by law. If you need a reasonable accommodation at any point of the application process, please email careers@ur.com for assistance.
At United Rentals, we proudly hire active duty members, veterans, reservists, and their families. The values that define your service-leadership, discipline, integrity, and teamwork-are the same values that drive our success. With many veterans already part of our team, we're ready to help you transition into a rewardingcareer.
United Rentals consists of a wide variety of roles with different duties and responsibilities. The actual pay rate offered to candidates varies depending upon a wide range of factors including specific position, education, training, experience, skills, and ability.
