WHAT YOU'LL DO

As Global Marketing Activation and Orchestration Co-Op, you will play an important role with the Global Marketing Activation and Orchestration team to shape BCG’s global positioning – which capabilities and themes does BCG stand for. In this role you will support our campaign managers in the activation of BCG’s global flagship topics. You assist in the positioning strategy and the respective global campaigns and work with BCG’s think tank Bruce Henderson Institute as well as BCG’s Practice Areas, regions and local markets. Our campaign progress is regularly discussed with BCG’s Marketing & Comms Leadership Team, (in particular the Global Chief Communications Officer, the Global Chair Positioning and Communications, and the Chief Marketing Officer),

As part of this position you will

Support the activation managers to define, execute and adapt omni-channel positioning campaigns across BCG’s global communication channels as well as local markets worldwide

Identify the most relevant publications in BCG’s existing editorial pipeline for broader activation

Assist in the close collaboration with colleagues from communication channels (e.g., public relations, social media and direct client communications and also internal communications), Practice Areas and local markets in an agile way of working

Work closely with the analytics team to integrate and measure the value and impact of the positioning campaign and its strategic partnerships

Assists in development and delivery of marketing assets for individual channels, e.g. social media

YOU'RE GOOD AT

Understanding the objectives, target audience and channels of Marketing activations

Having a basic understanding and passion for the themes shaping today’s global agenda (e.g., climate and sustainability, AI) and BCG’s business priorities

Being able to creatively shape BCG content and media assets with the lens of a storytelling expert making it attractive for various amplification channels

Working collaboratively across teams in a matrixed organization – in an agile way

Working in a fast-paced, dynamic environment

YOU BRING (EXPERIENCE & QUALIFICATIONS)

Must be an undergraduate student currently enrolled in Northeastern University and approved by the university to participate in the January to June 2025 co-op cycle

Work experience or academic background in marketing and communications

Experience in a professional services firm e.g., management consulting is a plus

Ability to work with different markets, cultures and travel as required

Advanced communication skills: oral, written and active listening

Fluent written and spoken English skills

YOU'LL WORK WITH

The Global Marketing Activation and Orchestration Co-Op will directly report to a Global Marketing Activation and Orchestration (Senior) Manager. The Activation & Orchestration Team is part of the broader Communications Team and works closely with BCG’s Marketing & Comms Leadership Team, (in particular the Global Chief Communications Officer, the Global Chair Positioning and Communications, and the Chief Marketing Officer). As part of this team you will work with global and local team members across the company, including leaders of business units and functional leaders (this includes Managing Directors & Partners, Marketing Directors and peers like other managers within BCG’s marketing function)

WHO WE ARE

BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world’s best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return we are committed to supporting you in discovering the most fulfilling career journey possible—and unlocking your potential to advance the world. Our team called Global Services (GS) provides corporate support to business areas such as Finance, Legal, HR, Marketing and IT. This diverse team of experts, operators and specialists represent all levels from Partner to entry level staff, operating across the globe in multiple countries. Global Services is in short, the backbone of BCG.

EQUAL OPPORTUNITY

BCG is an Equal Employment Opportunity employer and is committed to a policy of administering all employment decisions and actions without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.