Position Overview
The Director of Seed Marketing holds the distinction of leading the largest seed distribution business in the United States. This role is responsible for the Seed P&L that encompasses Corn, Soybeans and Cotton for both proprietary (CROPLAN and ARMOR) and partnered brands. This influential position will be at the forefront of shaping the strategic vision, implementing the business strategy and orchestrating the work to deliver the financial objectives of the Seed portfolio.
The ideal candidate will demonstrate a passion for agriculture with a proven track record of delivering consistent growth, ability to identify and evaluate complex business problems and provide well-thought-out solutions. This role demands a dynamic leader that can inspire and empower a high performing seed team while fostering a collaborative and innovative culture to deliver results.
Key Responsibilities
Business Strategy and P&L Ownership (40%):
Owns P&L for Seed portfolio including managing investments and expenses to deliver profitable growth, and balances initiatives to capitalize on growth while delivering the bottom line
Responsible for the development and implementation of marketing strategies including pricing, channel, customer, customer segmentation and competitive analysis
Leads seed annual business planning for end-to-end business for all crops & brands
Partners with FP&A on financial projections and supports sales and operations planning (S&OP)
Stakeholder Collaboration (30%):
Demonstrates influential leadership to achieve success when working cross-functionally and through others
Communicates business results, watchouts, and opportunities to advise senior leaders
Partners with business experts on insights and development of pricing and trade execution
Develops a deep understanding of seed market and industry dynamics, business, competition, brand landscape, customers, consumers and industry
Builds and maintains relationships with key seed customers, suppliers, and other industry business partners
Partners with Global Marketing on brand marketing and promotional strategies
Business Insights and Analytics (15%):
Establishes and monitors business KPIs to track progress and ensure alignment with objectives
Leverages and owns business insights (i.e. market, customer, retailer, competitive, sales, pricing) and business analytics to make fact-based, data-driven decisions
Builds business processes including risk management and negotiations with suppliers and/or customers
People and Team Development (15%):
Exercise efficient decision making while driving and influencing the vital few strategies in alignment with team goals
Recruits, develops, and retains top talent, fostering a high performing team culture
Provides coaching, mentorship, and professional development opportunities to empower team members and enhance capabilities
Qualifications
Bachelor's degree in Agronomy, Business, Marketing or related degree; MBA or advanced degree preferred.
Minimum of 10 years of experience in agriculture industry that includes at least 5+ years of experience in Seed or related field. Marketing leadership experience preferred.
Proven financial and business acumen including track record of successful P&L management
Experienced leader skilled at empowering teams to collaborate and drive results
Experience in market backed innovation and end to end business understanding including R&D and commercial sales
Strategic thinking capability and ability to solve complex problems, to pivot when required, and a high level of comfort with ambiguity
Strong interpersonal, communication, and organizational skills are essential.
Curious self-starter, eager to drive results in a collaborative, team-oriented environment.
Additional Requirements
Arden Hills, MN; open to Virtual. If virtual, ability to travel up to 30% to Arden Hills, MN.
About Land O'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.
Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).
Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.
Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.