Join Aledade as a Digital Communications Specialist to help transform our digital presence! We're seeking a passionate individual to develop and implement innovative strategies for Aledade.com and other digital properties, focusing on enhancing organic search rankings and optimizing channels.
In this role, you will work with diverse teams to create engaging web pages, conduct audits, and analyze data for continuous improvement. Your expertise will be vital in implementing content and technical recommendations, keeping us at the forefront of digital innovation.
Aledade is committed to fostering an inclusive environment where all voices are valued. We believe diverse perspectives drive our success and innovation. If you're excited about making a meaningful impact and advancing digital excellence, we want to hear from you!
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office.
Primary Duties
- Conduct website traffic, content, keyword, and URL audits to improve search engine relevance and inform content plan, communications and marketing strategy
- Track and monitor technical SEO performance metrics and website engagement data including organic traffic, keyword rankings and conversions,, contributing to regular reporting and making and implementing recommendations for improvements to meet company goals
- Collaborate with cross functional teams to design and deploy web pages consistent with brand standards and templates to ensure best practices are followed
- Assist with the development and implementation of new and existing web pages and technical SEO initiatives
- Provide support for management and updates of Aledade.com and other brand and brand adjacent web properties as needed
Minimum Qualifications
- Bachelor's degree (ideally with a Marketing or Business focus)
- Minimum of 3 years experience SEO executing organic search campaigns in highly competitive search industries (e.g., healthcare, legal, pharmaceuticals, ecommerce, real estate, etc.)
- Experience using WordPress, HubSpot and other online publishing content management systems.
- Experience using digital platforms including Google Analytics, Search Console, and SEMRush
- Strong understanding of search engine algorithms and ranking factors
Preferred KSA's
- Google Analytics certification
Salary Range: $70,000-$80,000 base + bonus + equity
Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies and experience.