STRATEGIC STAFFING SOLUTIONS (S3) HAS AN OPENING!
Strategic Staffing Solutions is currently looking for an Associate Manager- Social Listening and Measurement, a W2 contract opportunity with one of our largest clients!
Candidates should be willing to work on our W2 ONLY.
Job Title: Associate Manager-Social Listening and Measurement
Job # 237840
Role Type: W2 only
Duration: 6 months
Location: Boling brook, IL
Schedule: Hybrid
Key Skills :
* Bachelor's degree (marketing specialization preferred), plus 5-6 years of social listening/analytics experience
* Understanding how to extrapolate insights and illustrate the greater business impact
* Experience with data analysis and reporting working in a marketing department or agency setting; proven strong analytical and detail-oriented skills
* Social media listening platform power user; experience with Sprinklr (publishing and listening) a plus
POSITION SUMMARY:
We are looking for an Associate Manager, Social Listening & Measurement, who will lead social listening and reporting. This role entails tapping into the social ecosystem through real-time social monitoring, listening, measurement, and research. The role will help us understand the larger conversations among beauty enthusiasts and what matters to our guests to inform strategy and business goals.
The Associate Manager, Social Listening & Measurement, will leverage data and insights to show the impact and reach of our social channels within the larger social landscape, as well as within our organization. This role will work collaboratively across multiple areas of the business to proactively share insights to help inform our social strategy, business development, and larger company initiatives.
This role will help create and streamline internal social reporting to benchmark performance for the channel against core KPIs, milestones, and channel goals. In addition to measurement, this role will also help us build brand narratives that are backed by data and social listening insights to ensure our Client is at the heart of the beauty community.
The role requires strong analytical skills and deep knowledge of social media channels and the associated technology and best practices in the space. This individual has the ability to extrapolate insights and analyze social data to see the bigger picture and understand the impact on the business. This individual demonstrates eagerness to leverage quantitative and qualitative data to identify opportunities to enhance our social strategy.
CORE JOB RESPONSIBILITIES:
Real-time social monitoring
* Constant connection to conversations happening on (and off) social channels to be the first to escalate noteworthy conversations
* Establish system/automation tools to aide in real-time conversation monitoring
* Ability to check-in on weekends/nights to ensure escalation of noteworthy conversations
Listening
* Perform community conversation audits across owned social media channels to identify key themes, audience sentiment, share of voice, customer interactions, trend opportunities and content creation ideas
* Use social listening to provide market analysis across competitors, influencers and fan conversations in the beauty space
* Develop reporting that tracks conversations and sentiment across various topics, categories, and platforms
* Extrapolate insights and recommendations from social listening to help inform broader brand marketing strategy and direction
* Support ongoing social listening requests from various teams within the business (e.g. product development, partner marketing, sales)
* Through listening, daily interaction with the community and brand immersion, work closely with Community Specialist to help refine a community engagement strategy that goes beyond customer service and in to authentic conversation
Measurement
* Develop benchmark reporting and best practices for tracking primary KPIs that are regularly reviewed
* Help the team communicate back to the business our results/impact by leading on all Brand social marketing reporting, measurement and evaluation
* Partner with Client's Guest Services team to understand omni-channel consumer sentiment and reactions and ways to tie back to social data
* Pull and analyze campaign conversation reports leveraging current social media tools (Sprinklr, Unmetric, Rival IQ, Instagram/Facebook/Twitter/Pinterest/YouTube insights)
* Partner with agency teams to dive deeper into multi-channel campaign recaps to glean actionable insights and share learnings with internal teams
* Partner with agency teams and act as an input into trend/behavior reporting
Research
* Collaborate with Client's Consumer Insights team on development of internal surveys, audience segmentation and other cross-platform audience research initiatives
* Maintain technology partnerships and consistently evaluate vendor landscape to ensure best in class partners for social listening and research
"Beware of scams. S3 never asks for money during its onboarding process."