ALG Vacations (ALGV), part of the Hyatt family, is widely recognized for providing the industry's leading leisure travel experience to destinations worldwide. As North America’s only vertically integrated travel, hospitality, and leisure management group, we can oversee all aspects of the vacation- from the moment a guest books a trip to the time they return home. Serving more than three million passengers annually, each of our highly respected brands offers unique benefits and a wide portfolio of destinations.

Grow your career as an Associate Brand Manager with ALG Vacations. In this role, you will be responsible for marketing activities that impact the business daily for two to three of our consumer vacation brands. You will drive creative requests, manage integrated marketing campaigns internally, externally and cross-functionally, drive social strategy, manage media plans, manage PR initiatives, assist with the customer experience, maintain brand standards, work with agencies on campaigns, report and track marketing spend and more. Additionally, you will analyze performance and provide recaps for integrated marketing campaigns, co-op and social campaigns including performance across these consumer brands. You will also be responsible for consolidating all marketing plans into a monthly deck.

A successful Associate Brand Manager will: 

• Own and drive creative requests, distribution of assets, execution of campaigns, and creation of performance recaps for all social campaigns across the brands through coordination with marketing agency, merchandising team and PM. Analyze performance and provide insights on how to improve future campaigns.
• Identify landing pages to be developed for marketing campaigns and collaborate with content and merchandising teams to create best-in-class pages for consumer engagement.
• Manage and create all necessary assets for integrated marketing consumer brand campaigns for your brands to drive engagement. Decide where and how to promote based on current media schedules and initiatives including providing creative direction on ad copy and creative direction to Creative and Content teams. Coordinate media placements with Performance Marketing team for fully integrated campaigns.
• Define and manage reporting and tracking process for marketing spend including line item spend across brand budgets with annual spend ~$1M brand.
• Monitor customer reviews on 3rd party sites and check power reviews weekly report to reply to customers and or send swag. Manage the swag process and handle distribution to customers.
• Review all email and SMS creative. Meet weekly with email and SMS teams to ideate and strategize on calendar, creatives, promotions, and reaching customers. Drive email and SMS strategy on brand campaigns.
• Manage brand standards across all projects from banner ad creative development, site management and beyond.
• Manage monthly updates for the B2B communication deck. Including collecting all marketing activities and creative across the full marketing team.
• Manage media buying process. Work with Senior Brand Manager to allocate funds. Buy media and approve plans from third party vendors. Evaluate new opportunities across various channels. Work with internal teams to align on strategy. Create quarterly reporting grids. Manage creative and co-op strategy with merchandising team. Create monthly creatives to promote sales.
• Work with agency to manage PR strategy, collaborate with internal teams to execute press trips. Manage PR partnerships and media placements (i.e. SWNS, stellar sweepstakes, etc.)
• Analyze performance of brand campaign landing pages using Google Analytics and provide recommendations for future campaigns. Track Brand Awareness across brands on a monthly basis and create recap decks for campaigns and work completed.
• Independently analyze social media performance for your brands and provide monthly recaps for all brands; work with MMGY on social strategy and social content, manage social media giveaways including working with Legal Department on development of Official Rules, implementing on social channels, coordinating with winners and awarding prizes, strive to grow social followings.
• Provide marketing support for any new programs, product launches or incentives.
• Additional duties as needed to support new marketing activities.

Requirements:

• Bachelor’s degree in business, communications, marketing or related field. 
• Minimum 1-3 years of marketing/communications experience; internships considered as experience.
• Familiarity with business management tools such as Teams, Trello, Google Analytics, Microsoft Suite.
• Ability to communicate effectively and present ideas to business leaders. 
• Strong writing, spelling and grammar skills.
• Creative, self-motivated and ready to take initiative.
• Strong time management and follow up skills.
• Excellent organizational, clerical and project management skills.
• Attention to detail and commitment to accuracy.
• Ability to comply with strict deadlines and handle multiple tasks at once.
• Flexibility and willingness to conform to changing job responsibilities.
• Ability to work collaboratively with colleagues and staff to create a results-driven, team-orientated environment.
• Competency in leveraging customer insight to creatively introduce forward thinking and dynamic approaches to merchandising.
• Ability to work effectively with multiple leaders across various vacation brands.
• Ability to travel 5% of time.  

About ALG Vacations:

It all begins when our client’s book with ALG Vacations. We keep our standards as high as our passion for travel, working together with our agents to ensure every client’s vacation exceeds every expectation. We are an industry innovator that combines the expertise of many different brands.

ALG Vacations consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across multiple segments, comprising:

• Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
• Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar®
• Loyalty Program: Exclusive loyalty program Unlimited Vacation Club®
• Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.

Since 2021, ALG Vacations has been part of the Hyatt family. At Hyatt, we believe in the power of belonging and creating a culture of care where our colleague’s become family. Our colleagues and our guests have been at the heart of our business since 1957 and helped Hyatt become one of the best and fastest-growing hospitality brands in the world.

As we continue to grow our business together, we never lose sight of what’s most important: Our People. We turn trips into journeys, encounters into experiences and jobs into careers. 

To learn more about ALG Vacations: https://alg.www.vaxvacationaccess.com/about-us/

Our Values

At ALG Vacations, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:

        Empathy • Well Being • Inclusion • Integrity • Respect • Experimentation                                       

Our Commitment to Diversity & Inclusion

Being part of ALG Vacations and the Hyatt family means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We are committed to diversity across the board—from who we hire and develop, organizations we support, and who we buy from and work with.

*Add benefit information & EEO/AA statement on postings if applicable

We’re proud to offer exceptional corporate benefits which include:

• Travel Perks and Benefits for both ALG Vacations and Hyatt
• Medical, Dental and Vision Insurance
• Basic Life Insurance
• Short- & Long-Term Disability
• Paid Parental Leave
• Corporate Wellness Program
• Travel Discounts & Deals
• Paid Time Off & Holidays
• 401(k) Plan with Company Match

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.