WHAT YOU WILL DO
Leadership:
- Provide strategic leadership and vision by developing and executing a holistic donor experience strategy that integrates marketing, communications, stewardship, and events to support Advancement’s fundraising objectives and Babson’s overall strategic priorities.
- Drive strategy with the Executive Vice President, Advancement, to align strategic initiatives with broader institutional priorities and ensure consistency across donor touchpoints.
- Lead the planning, development, and implementation of strategies that foster meaningful, personalized connections between donors and Babson College, promoting a culture of philanthropy.
- Lead and mentor a high-performing team focused on marketing, communications, stewardship, and event planning, fostering an inclusive and collaborative environment.
Advancement Marketing and Communications:
- Lead strategic Advancement marketing and communications efforts, including digital marketing, social media, appeals and proposals, email campaigns, print materials, and web content, to enhance Babson’s visibility and engagement with donors.
- Develop and execute messaging that resonates with donors, clearly articulating Babson’s mission, achievements, and impact.
- Partner with the Director, Annual Giving & Direct Marketing to develop creative, thoughtful, and targeted solicitations and appeals for the Annual Fund, while also leading coordinated social media efforts to amplify outreach and engagement.
- Collaborate with College Marketing to align donor communications with the college’s brand guidelines and institutional messaging.
Stewardship:
- Design and implement a comprehensive stewardship program that demonstrates the impact of donor contributions and fosters long-term relationships with Babson’s supporters.
- Develop and curate individualized stewardship plans for principal and VIP donors, including top philanthropic donors and Governance members, ensuring personalized recognition and engagement to deepen their connection to the College.
- Create innovative stewardship initiatives that celebrate and recognize donors, strengthening their engagement and investment in Babson’s mission.
Advancement Events:
- Oversee and provide strategic direction in planning, execution, and evaluation of advancement events that range from intimate gatherings to high-profile, large-scale celebrations.
- Partner with key stakeholders to strategically design and execute high-impact events that showcase Babson’s vision, celebrate donor contributions, and inspire continued philanthropic investment.
- Drive synergy between advancement event strategy and brand storytelling by integrating compelling narratives into high-impact events, effectively showcasing institutional priorities, celebrating donor contributions, and strengthening Babson’s brand identity to inspire philanthropic engagement.
Donor Experience & Engagement:
- Foster a strategic culture of innovation and continuous improvement within the donor experience team, empowering team members to develop and implement creative, data-driven solutions that enhance donor engagement, strengthen relationships, and drive sustainable philanthropic growth.
- Partner with other members of the Senior Leadership team and campus partners to ensure alignment on donor engagement strategies and shared goals are integrated into all aspects of advancement.
Other responsibilities:
- Develop and monitor budgets for cost centers reporting into this position.
- Represent the Executive Vice President, Advancement in various internal and external meetings, as needed.
- Assume additional responsibilities as required.
YOUR TEAM WILL INCLUDE
Director, Advancement Communications
TBD Marketing team
Director, Stewardship
Director, Advancement Events
WHAT EDUCATION AND SKILLS YOU WILL NEED
Bachelor’s Degree or equivalent skills/work experience.
Requires a minimum of 15 years of senior level fundraising and campaign experience, preferably in higher education; and at least 10 years managing staff and a budget.
Must have strong leadership and management experience, as well as the ability to serve as a mentor within the Advancement Office.
Must have experience driving growth in marketing and sales.
Must possess exceptional expertise in writing, brand storytelling, and public speaking, with a proven ability to articulate and inspire a compelling vision.
Must have exceptional experience in digital marketing, including social media strategy and email marketing.
Must have strategic planning, organizational, and communication skills to articulate the mission and brand of the College and story tell.
Demonstrated effectiveness in working with a diverse student body, faculty, staff, and other constituents.
Ability to establish creditability and confidence with stakeholders.
Must have exceptional collaboration and interpersonal skills, and the ability to be effective engaging with all levels within the college.
Must have significant knowledge, understanding, and experience in field of fundraising.
Strong computer skills including proficiency in Microsoft Office (Word, Excel, Access, PowerPoint).
Ability to create an environment where direct reports have the freedom and security to take initiative; deal with complexities with resilience, resourcefulness, and optimism; and appreciate open mindedness, creativity, and agility in thought and tactics.
Embrace ideas and changes created by all community members.
Ability to work independently to solve problems; look for opportunities to take on responsibility; take thoughtful risks; and effectively act on new and ongoing initiatives, objectives, and solutions to gain sought-after results.
Ability to anticipate and effectively handle change; demonstrate willingness to try new skills and challenging tasks; and is flexible in changing conditions.
HOW AND WHERE YOU WILL WORK
Flexibility and willingness to travel as a representative of Babson.
Must have had a valid unrestricted U.S. Driver’s License for one year and maintain throughout employment an insurable (as determined by the College’s insurer’s criteria) or a satisfactory driving record; must successfully complete and pass the College’s vehicle training program within the first 60 days of employment; annual or more frequent review of employee’s driving record based on the College insurer’s criteria; and safety training as required by management.
Requires work onsite a minimum of 5 days a week; the on-campus requirement is subject to modification based on organizational need.
ADDITIONAL SKILLS YOU MAY HAVE
Master’s Degree preferred.
Salesforce experience and experience in Marketing and Commerce Cloud is a plus.